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If your sales process isn’t getting the conversions your company needs, take a step back, build a workflow map, get customer feedback and start testing new ideas. Marketing is expensive! You spend so much time and effort to get people to come to your website or book a sales discovery call and they’re not converting, not trialling, not buying. It’s at times like this that you need to take a step...

Outsourcing amplifies but be careful about what you’re amplifying. People make outsourcing seem easy and they’re lying. Some simple tasks do take more time to outsource than to do yourself. Some tasks present an over-sized risk to your company if the freelancer or contractor has bad intentions. If you can’t train, you might not be able to outsource. You can waste so much time hiring, training and...

Having any structure for assigning tasks is like herding sheep but is worth setting up to bring more calm to your company. The golden rule? “Show the empathy to deliver tasks in the format that mainly suits them and partially suits you”. There are variable power and role dynamics in all organisations but most people are clear on who can give them tasks and to whom they can assign tasks to do. The...

The content you create needs to have an ROI for your company in terms of engagement, connection and sales. Sharing the work your company does in a natural, engaging way is an art. You want to be generous, funny, and helpful but also not spend hours crafting content that might not move the needle in your business. Creating a content calendar helps your team plan out the framework for your...